"Business Events will be a billion-dollar industry in this state over the next four years."
That's the prediction by Adelaide Convention Bureau CEO Damien Kitto, who leads the peak independent body for business events in South Australia.
But in a sector that is clearly flourishing, this is anything but crystal ball gazing. That forecast is based on a solid track record by the industry, with $247 million in future business secured over the last financial year.
In this Industry Insight Damien Kitto explains what that success is based on and how it translates into a prosperous future for the sector.